Video has become the most effective tool to promote products online. Making a powerfully compelling promotional offer is within your grasp when you learn how to use video and it’s quick and easy to do when you know how.
With competition fierce on the internet, small online businesses need to step it up in order not to be left behind in the rat race. We often have to come up with more creative ways to promote our products. We have to be able to get the attention of consumers and keep them interested in our products and the services that we offer.
The use of video has been proven to engage consumers. As compared to simple text or graphics, video are more dynamic. A well directed online video is more entertaining and is proven to get more response from the viewer.
I can attest of how having an online video added in your sales page increases traffic to a site. I have to say that every online business owner should consider using video as a marketing tool. An online video is exactly like a TV commercial, only cheaper. You are given the opportunity to capture the attention of the viewer within the first few seconds. Once you have their attention, you get to pitch your products, convince the viewer why they need it and by the end of your video, you have a sale. It can be as simple as that. With a video, it is easier and faster to get a message across.
Here are a number of reasons why you should consider using online video on your website:
- A good number of people learn best visually and verbally.
- The fun factor
- You get instant feedback
- It is cost effective
- It allows you to show your expertise