The future of online business promises to be exciting, profound, and completely unpredictable. Over the last few decades, the pace of change appears to have accelerated. Due to new developments in communications, transportation and technology, the business world is one big jumble of dynamic change and complexity.
No business is immune from the effects of this rapid change. Small manufacturers in the Midwestern United States now have to contend with “manufacturing cities” in the heart of China. Once secure and profitable providers of business process services in India now have to look over their shoulders at upstart Filipino companies.
And it’s not just about international competition.
A spa and massage business in a town near you has to worry about everyone from dentists, to chiropractors and even allergists muscling in on their business. And all this is in addition to competition from “mall massage machines” and add-on services provided by strip mall pedicure providers.
Digital Technology and the Future of Business
Of all the rapid changes going on in the world of business today, none is more potentially disruptive than the advance of digital technology into the lives of consumers through connected devices and the implications for businesses of every kind.
Once upon a time the internet “existed” only on a computer. At least that’s how we visualized it. Today, every owner of a Smartphone or mobile device carries the internet with them. As the trends toward mobile internet and integrated devices picks up steam, many are asking how business will change in a world where the consumer is “always logged on”.
Particularly, what happens when the internet escapes out of the devices and inserts itself more ubiquitously into our every day lives?
For instance, what happens when our shirts are embedded with a microchip that takes readings …» Read more