Classic Marketing Mistakes

Classic Marketing Mistakes

People in commerce sometimes goof, no matter whether they are in suits or in the fashionable garments of their time.

Everyone knows that Columbus discovered the Americas in 1492 after convincing the venture capitalists of that day (local royalty) that he would find a western trade route to the orient without going over the edge of the world. He didn’t fall off the planet. Neither did he find the trade route. But Columbus got away with it anyway, unlike our other cases.

Thirty-five years later, a former slave named Esteban beat the odds in Florida in 1528. He was one of 4 survivors of a 400-man Spanish exploration party searching for gold. They didn’t have Disneyland then, and Florida wasn’t much fun in those days. As always, better lucky than good, so the Spaniards persuaded Esteban the survivor to keep exploring in Mexico and Texas, where he sought gold in the lost cities of Cibola. Esteban found himself near Zuni territory, and he sent a nice gourd with a red feather stuck in it as a greeting, not knowing that red was the sign of war to the Zunis. Esteban would have died in that century anyway, but not nearly as soon.

Today there are occasional strategic errors by business-suited types worth mentioning. Coors beer marketed their beer with the slogan, “Turn It Loose”. When they ran the ad in print in Spanish, the sense was a bit different. It was interpreted as “Suffer from Diarrhea.”

Our favorite came from Gerber baby food. The cute little baby on the label is known around the world. However, their baby food didn’t sell so well when they tried to introduce it in Africa. When a significant portion of a population does not read well, the pictures on the label often show what’s …

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Devising a Practical Online Business and Content Strategy

Devising a Practical Online Business and Content Strategy

Ideas count for nothing unless they deliver value to customers in a way that creates value for your online business.

A fundamental principal to keep with you throughout the process is that your digital strategy must be developed in the context of your overall venture.

It cannot be looked at in isolation something that will become apparent as you start strategy development.

Whatever business sector you operate within, digital will almost certainly have an impact on the long-term competitive position of your company or brand.

This may be obvious, for instance, if you are in financial services; or less clear if you are in some FMCG sectors. Strategy development, why and how to enter the digital economy, is both a critically important and an exciting process for your business.

This is where you can break established rules and set new ones. It is where you can redefine what business you are in, what markets and consumers you are targeting and how you structure your business.

It also creates new challenges and new dimensions, and one of the most important is where ‘content’ becomes integral to business strategy.

For many organizations this will be an entirely new area needing new skills and news approaches.

But before exploring the elements of the process, the challenge of taking an organization digital has created what seems to be a paradox.

For instance to be truly successful in the field of e-commerce you will have to suspend much of your current thinking and free it from many existing constraints. E-commerce is different.

It is categorized by a collapse in time and space where geography doesn’t exist for consumers and your competitive set can be transformed overnight, but where your location in the digital world and your ability to access consumers are key, and where sales …

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Marketing an Online Business in 2010

Marketing an Online Business in 2010

Marketing an online business is a very important thing that you have to do if you are involved in a affiliate marketing business or if you have an internet marketing business. Marketing involves various methods like article marketing and also link building. If you have an online business running then your first priority would be to advertise and also to increase the exposure to the business. This is very important just like any off line business as increased exposure will lead to increased sales.

There are various methods of marketing an online business and these methods are as follows:

Search engine optimization: Search engine optimization of the web site that you create as part of the marketing strategy is very important. If you have unique content in terms of article writing and also various links for the web site, then these are the methods of making the business and the site search engine optimization. They are discussed in detail here.

Creation of a web site: The creation of a web site is another important aspect of marketing a internet business. The reason for this is that when you create a web site to market the business, you have a base. It is very similar to a shop or office that you have in any offline business. This web site is the interface between the client and yourself. This is the most visible part of the business and the most important tool in the marketing of the online business.

Link building: Link building is another method of making the site to be search engine optimized and also marketing the online business. You can create links that lead to your site and then place these sites on various other blogs and forums so that when a person clicks on these links, they …

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Marketing an IT Business – 3 Ways to Improve Your Message

Marketing an IT Business - 3 Ways to Improve Your Message

As a network engineer, I love technology tools. You know, the cool stuff that helps you do your job? Virtualization, SAN’s, Remote monitoring and management, new deployment methods, better ways of managing video, voice, and email, etc. You get the point. You love the tools that allow you to do your job better, faster, more efficient at less cost to your bottom line.

Question: Do you share the same passion for marketing tools?

Your marketing tools are what you use to get new clients and it’s more than just a direct mailer or a cold call or even networking (the human kind). It’s about real benefits that matter to the client!

Now – I’m not saying that direct mailers, letters, cold calls, and other marketing methods don’t work – they do for sure – but when it comes to selling benefits, make sure you are selling the right benefits. The ones that truly matter to potential clients.

It’s pretty easy to tell a client that you will help them save money and avoid disasters by being proactive. It’s also pretty easy to tell them they can focus on their core business while you take care of “IT”. And it’s really easy to tell them that “managed IT Services” is far superior to “break/fix”. Generally, these are all true!

What isn’t so easy, however, is to sell real business benefits that are disassociated with the tools you love.

Before continuing on, you might want to grab a cup of coffee or an energy drink – it’s a deep thinking kind of “thing”!

3 Ways To Improve Your Marketing Message

* Your potential clients do not care about the tools you use to do your job. They don’t even care about how cool it is that you can be completely proactive and …

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B2B Lead Generation and Technologies Advertising and marketing

B2B Lead Generation and Technologies Advertising and marketing

Organization to Business enterprise (B2B) lead generation entails the marketing of a company’s products and services to other organizations. This type of marketing is used in quite a few industries such as IT and technologies sales.

The primary objective of B2B lead generation would be to firstly produce interest within the company’s solutions and secondly to convert this interest into actual sales. Some firms will handle their own advertising in home when others opt for to outsource to a third celebration. Whether or not in property or outsourced any B2B marketing and advertising strategy will probably involve precisely the same three measures. These methods are identifying a target industry, setting objectives and building the promoting program.

In B2B promoting promoting processes are frequently complex and complexity has a number of causes which includes the size with the transactions plus the fact that you’ll find typically many people today involved in the decision producing approach. Much in the B2B sales process involves producing a organization relationship amongst two corporations and also the folks operating for them. This small business partnership is in many instances an ongoing a single in which additional purchases are created as and when needed.

Though you will discover similarities in them Business to Company marketing and advertising differs from Organization to Consumer (B2C) advertising and marketing in a variety of ways. As stated in B2B sales there tends to be numerous selection makers involved. This differs from B2C where as only a single person is accountable purchasing choices may be produced swiftly. In addition business buying decisions are focused on what the enterprise demands as opposed to customer buying with is a lot more based on want.

The IT and technology business is just one example of exactly where B2B marketing and advertising is popular. Several organizations …

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