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The major factor active in the need for English in international customers is the acceptance of English because of the international language of the corporate environment when it comes to uniformity in communication. Accepting English eliminates the necessity to explore an alternate language. If not English, then what language increases results in the international business community?
English being an International Language
The perspective of English as Global Communication
If English like a global language “implies that English has got the widest distribution around the most continents, it is a fact. If it ensures that English will be the language most utilized for international communication between and among language communities, it is true. But if it implies that English is the language of all the so-called peoples from the globe, it is manifestly false” (Harris, 2001, 685). What may be good for the functionality of business will not be accepted to good for your non-business community. With any new project or venture, research and development of the product or service carried out to ensure that words utilized to communicate with the newest market are not received with the offense. Be sensitive and respectful concerning the decisions manufactured concerning the ways communication is utilized and worded.
The perspective of English as Learned Communication
“It is crucial that students are equipped with-and remember of-both the linguistic and strategic repertoire that they may tap into in situations where they will use English to communicate with people who tend not to share their first language and culture. Also to the continuing development of strategic competence, students have to be reminded that communication is often a two-way road. That is, making one’s message clear and seeking to comprehend others isn’t the sole responsibility of non-native speakers or speakers of ‘less standard’ English varieties (however that is …» Read more