The Importance of English in International Business
The major factor active in the need for English in international customers is the acceptance of English because of the international language of the corporate environment when it comes to uniformity in communication. Accepting English eliminates the necessity to explore an alternate language. If not English, then what language increases results in the international business community?
English being an International Language
The perspective of English as Global Communication
If English like a global language “implies that English has got the widest distribution around the most continents, it is a fact. If it ensures that English will be the language most utilized for international communication between and among language communities, it is true. But if it implies that English is the language of all the so-called peoples from the globe, it is manifestly false” (Harris, 2001, 685). What may be good for the functionality of business will not be accepted to good for your non-business community. With any new project or venture, research and development of the product or service carried out to ensure that words utilized to communicate with the newest market are not received with the offense. Be sensitive and respectful concerning the decisions manufactured concerning the ways communication is utilized and worded.
The perspective of English as Learned Communication
“It is crucial that students are equipped with-and remember of-both the linguistic and strategic repertoire that they may tap into in situations where they will use English to communicate with people who tend not to share their first language and culture. Also to the continuing development of strategic competence, students have to be reminded that communication is often a two-way road. That is, making one’s message clear and seeking to comprehend others isn’t the sole responsibility of non-native speakers or speakers of ‘less standard’ English varieties (however that is defined). Everyone is accountable for overall successful communication, whether it is international or not” (Matsuda and Friedrich, 2011, 340). Be mindful that words might have different meanings in several parts of the same country. Therefore, having words who have different meanings in different parts of the world is a reasonable possibility. There can be different versions of English in various locations. Business English you may also have not the same as the native English of your English-speaking country. Do not assume; technology has been made available to be sure what is involved with a business project or transaction.
English in International Business Communication
“In with the impact of English on international business, there’ll be two effects: the intra-language effect along with the inter-language effect. The intra-language effect would relate to the impact that English has in stimulating international business activity between English-speaking countries” (Hejazi and Ma, 2011, 153). If the native English of each one in the two countries is slightly different, still it could have a design for dealing with a non-English speaking country if time isn’t spent arriving at a contract defining business English. Business professionals new to the market will manage to benefit by finding out how things work and make use of a similar language the opposite market stakeholders are choosing.
“The inter-language, typically called “lingua franca”, effect refers to the impact English would have on stimulating FDI activities between countries that may have different official languages. The inter-language effect would’ve two dimensions: the 1st requires the use of English by the non-English-speaking country when doing international business with English-speaking countries; the next involves the situation in which English is used like a vehicle language between two non-English-speaking countries designed to use different official languages” (Hejazi and Ma, 2011, 153). Even though cooperation in utilizing English in the two cases may result in positive benefits to the countries involved, sensitivity in communication ought to be exercised to avoid miscommunication that may offend members from the markets involved. Good judgment with word choices extremely important.
The significance of English in international business depends on the purpose of the communication for which English is involved. Since the significance of English varies depending on whether its use helps to complete business transactions, the deciding factor depends on the opinion with the users concerning that fact. The success of communication running a business involves variables. The more English works in communication for international business, the greater it will likely be used. It will then be utilized because it is employed by people for whom businesses want to speak.