Why Video Is Such a Powerful Promotional Tool
Video has become the most effective tool to promote products online. Making a powerfully compelling promotional offer is within your grasp when you learn how to use video and it’s quick and easy to do when you know how.
With competition fierce on the internet, small online businesses need to step it up in order not to be left behind in the rat race. We often have to come up with more creative ways to promote our products. We have to be able to get the attention of consumers and keep them interested in our products and the services that we offer.
The use of video has been proven to engage consumers. As compared to simple text or graphics, video are more dynamic. A well directed online video is more entertaining and is proven to get more response from the viewer.
I can attest of how having an online video added in your sales page increases traffic to a site. I have to say that every online business owner should consider using video as a marketing tool. An online video is exactly like a TV commercial, only cheaper. You are given the opportunity to capture the attention of the viewer within the first few seconds. Once you have their attention, you get to pitch your products, convince the viewer why they need it and by the end of your video, you have a sale. It can be as simple as that. With a video, it is easier and faster to get a message across.
Here are a number of reasons why you should consider using online video on your website:
- A good number of people learn best visually and verbally.
- The fun factor
- You get instant feedback
- It is cost effective
- It allows you to show your expertise
- A video is easy to make
- You can post video any where online. (e.g. Social Network sites)
- Build rapport with your viewers
A well made video can be inexpensive. You can even do it at home. With a camera and a good script you will be able to create an online video for your webpage. With online video, you are able to build a personal relationship with your viewer. Since the viewer sees an actual person pitch the product, it immediately creates like-ability. People can immediately relate to you or respond to the product. It also makes the message clear and believable. A boring sales page can be converted to a more entertaining sales pitch with the use of a high quality video.
It is no question that online traffic drives a business. It is how you convert traffic leads into sales that will help you generate profit. With the use of online video, you can pitch your product through different social networks and direct traffic to your site. You can instantly see the number of people who respond to video with the number of views made by users.
It has to be said however that in order to get positive results, your video needs to be well-made. You have to engage your viewer within a minute before they lose interest and turn off your video. A video at least has to have the following components for it to be successful:
- Good lighting
- A decent set or background
- Clear sound
- Well-written script
You want your video to get a reaction. When people to start to comment, more people get intrigued and are compelled to check your website and the products you have to offer. Video afford you the opportunity to grow your business. It is a great media to get prospects to like, follow, trust and then buy your products.
The reach of the internet is amazing. As a business owner, we have to recognize its power and use it to our advantage to promote and expand our business.
There’s no doubt that video is an effective marketing tool and a testament to this is the increasing number of customers I have because of my videos, so I will be continuing to increase the use of online videos to promote my own business.